One in five searches on Google is a local search. (That number goes way when the user is searching on a mobile phone).
17% off all time spent on the internet is on social networks. Up from 6% a year ago.
Visits to websites from phones up 34% year over year.
And all of this mobile, local and social content that makes up the web can be filtered, organized, and tailored to fit the needs of the individual making the web personal.