Happy New Year! Its time to look back on what happened in 2011: Best Purchase: Eagle Creek Belt – The buckle is plastic which allows me to go through security without taking off my belt. Best Books: Start With Why – A revelation on the importance of purpose. Â Anything You Want – Brings fresh air […]
The Essence Of Web Analytics
The essence of web analytics is to boil down business objectives into unique actions on a web site. Its not about amount of visits, time on site, or most visited pages. When you match a desired outcome from a web site to a business goal and then devise a strategy around getting that desired outcome […]
Content First, Product Second
Usually the product is built first and then the idea of creating content starts with a blog, Facebook page and everything else in an effort to find customers. It turns into a struggle trying to make a content creation and curation strategy. Why not come up with the content first and then build the product? […]
What Gets Measured Gets Held To A Higher Standard
As soon as a certain marketing tactic becomes more measurable it gets held to a higher standard. Most big advertisers don’t think twice when they spend millions of dollars on a TV ad because they have only fuzzy metrics to measure it against. Rarely is someone allowed to spend millions on Paid Search and not […]
Remarketing Sweet Spot
Not everyone who visits your site should be remarketed to – or at lest some users make more sense than others – and the optimal remarketing strategy should be to only market to those with the most potential to come back and convert as a result of you paying to advertise to them. Its easy […]
The Definition Of Brand Is Purpose
A company’s ability to sustain long term growth and customer loyalty is usually attributed to the strength of a company’s brand. But defining what a brand is can be difficult. I think defining your brand as your company’s purpose helps pin point exactly what it is, and gives you a way to improve it. A […]
My Vision Of The Future Internet TV
My vision for what the future internet TV interface will look like has five main parts: your own digital content library, niche and main stream show subscriptions, library of streaming content like Netflix, instant streaming rentals and live TV. Anything you have ever purchased and downloaded will be available to view including your own home […]
Facebook Growth Rate Versus Churn Rate
Churn rate is the fraction of subscribers in any period who fail to remain engaged with the company. If the rate of growth ((total likes – new likes)/new likes) exceeds the churn rate (unlikes/total likes), the fan page will grow. Analyzing the causation of these events isn’t always easy with the metrics that Facebook provides. […]
Data Driven Time Management
I’m intrigued with the idea of the Quantified Self which is all about self knowledge through self tracking. I am a firm believer that inefficiencies exist in all of us that could be improved if only we could record the data and analyze it. The book Moneyball (if you haven’t read it yet you should) […]
A Flowchart For Sharing Content
Are you about to fire off that blog post/tweet/status update? Put your idea through this flowchart and see if it is share-worthy before pushing the publish button. Most campaigns live and die according to their propensity to be shared, how does yours stack up? Tweet