Zach’s Worst/Best Of 2011

Happy New Year! Its time to look back on what happened in 2011: Best Purchase: Eagle Creek Belt – The buckle is plastic which allows me to go through security without taking off my belt. Best Books: Start With Why – A revelation on the importance of purpose.  Anything You Want – Brings fresh air […]

The Essence Of Web Analytics

The essence of web analytics is to boil down business objectives into unique actions on a web site. Its not about amount of visits, time on site, or most visited pages. When you match a desired outcome from a web site to a business goal and then devise a strategy around getting that desired outcome […]

Remarketing Sweet Spot

Not everyone who visits your site should be remarketed to – or at lest some users make more sense than others – and the optimal remarketing strategy should be to only market to those with the most potential to come back and convert as a result of you paying to advertise to them. Its easy […]

My Vision Of The Future Internet TV

My vision for what the future internet TV interface will look like has five main parts: your own digital content library, niche and main stream show subscriptions, library of streaming content like Netflix, instant streaming rentals and live TV. Anything you have ever purchased and downloaded will be available to view including your own home […]

Facebook Growth Rate Versus Churn Rate

Churn rate is the fraction of subscribers in any period who fail to remain engaged with the company. If the rate of growth ((total likes – new likes)/new likes) exceeds the churn rate (unlikes/total likes), the fan page will grow. Analyzing the causation of these events isn’t always easy with the metrics that Facebook provides. […]

Data Driven Time Management

I’m intrigued with the idea of the Quantified Self which is all about self knowledge through self tracking. I am a firm believer that inefficiencies exist in all of us that could be improved if only we could record the data and analyze it. The book Moneyball (if you haven’t read it yet you should) […]