The traditional advertising model is to use interrupting content to capture attention, but with the saturation of advertising and increasing ability of customers to ignore it, the question now is: ‘How do you become a part of the content?’ How do you weave into someones experience in a way that adds value rather than detracting […]
Analyze Search Terms On Paid Search Landing Pages
Is the keyword you’re bidding on in AdWords a good match for the landing page you have chosen for that keyword? And if not, (after looking at low conversion rates or high bounce rates) what landing page would be better? One way to find out is to see if the visitor does an internal search […]
AdWords Account Structure Flowchart
There are endless ways to organize the structure of your AdWords account. I put together this flowchart to help get the process started. Its easy to see how complex an account can be if you sell multiple products, in multiple locations, for products that all have different uses and seasons. Tweet
The Product Is The Purpose eBook
Purpose is the most influential element in business success. I believe that the formula for business success can be found faster in injecting a business with purpose than any other way. In this eBook I explain how focusing on purpose will improve business effectiveness, employee retention, employee engagement, customer loyalty and increased sales. Download PDF […]
What Is Your Content Curation Strategy?
Content creation is an important marketing strategy for a business and so is content curation. At the Techonomy conference in Lake Tahoe, CA in August 2010 Eric Schmidt said, “Every two days now we create as much information as we did from the dawn of civilization up until  2003. That’s something like five exabytes of […]
The Most Important Metric In Facebook Insights
..is daily likes and comments, or post feedback, which are the daily number of likes and comments made on news feed stories posted by your page. The reason I think this is the most important metric is because getting more fans on Facebook is just a means to an end. On Facebook, the magic happens […]
Online Marketing Is Like Fly Fishing
This is a long analogy so bear with me. You can’t catch fish unless you put your line in the water. In the case of fly fishing, you can throw your line in the water but if the fish aren’t interested your fly will float on by. The fish don’t care if it’s a really […]
Keyword Discovery Using Customer Reviews
I took all the customer reviews from this drill on Amazon and plugged it into Wordle to get this visual representation of the most frequently used words: If you already have a good handle on how people describe your product this might not be of much use but if you’re racking your brain to come […]
Good Businesses Have A Sense Of Purpose
I’m reading Evil Plans by Hugh MacLeod and he has a great quote in it from Director David Mackenzie, where he says, “A film is only as good as the reasons for making it.” Hugh explains, “What is true in Hollywood is also true for products and businesses. It’s not what you make, it’s what […]
A Few Cool AdWords Automated Rules Examples
I’ve been playing with the new AdWords automated rules ever since it’s been released, here are some ideas I’ve come up with on ways to use it: If you have an account with a lot of keywords you probably did a lot of work and research to get all those keywords in your account. But […]