Instead of asking, “what is your marketing strategy?â€, I think the more important question is, “what is your content creation strategy?†Churning out fresh content is the essence of SEO, fuels your Facebook fans and Twitter followers, adds credibility and trust to your brand, helps customers down the conversion funnel, holds the customer’s attention and […]
Optimizing Organic Click Through Rate
This isn’t the most reliable way to calculate your current organic click through rate, but what I did was use the Google Keyword Tool to see how many local monthly searches my keyword has. Then I took that same keyword in Google Analytics to see how many organic visits from Google it gets. The result […]
eCommerce Shifting To DealCommerce
There is a surge of deal sites on the internet and I don’t think it’s a good thing for businesses. Groupon, LivingSocial, Facebook Deals, Google Offers, Woot, Gilt Group and on and on, all get too much credit for the services they provide: It’s not that hard to give stuff away for cheap on the […]
SEO Revenue Estimation Tool
I built a tool in excel that can help estimate the revenue generated from a having a certain ranking in Google’s organic search results. This is the formula: Local Monthly Search Volume X Click Through Rate of your site’s position X conversion rate X average order value = Estimated sales from SEO rank. The click […]
Conversion Funnel Web Analytics Measurement Model
Instead of using margin and volume to make your web analytics framework, It may be easier to build it out using a conversion funnel. The different steps of the funnel give you ideas and starting points for brainstorming the functions your site has. It also forces you to think through your marketing and web analytics […]
What Is Keyword Research?
Keyword research is finding keywords with the right balance between relevance and popularity to use towards getting your web page more targeted visitors. Keywords that are very specific and relevant tend to have less competition and therefore, are easier to rank higher for. Broad and generic keywords are searched for more often and therefore, are […]
Keyword Discovery Using Google Analytics
One tricky part of SEO is figuring out which keywords should be used in your SEO strategy that you don’t know about. Tools like Rank Checker require you to know which keywords you want to rank well for before you can plug them into the tool and measure where your site ranks for them. But […]
Going Deeper With AdWords Remarketing
Here are a few ideas on getting the most out of Google Adword’s remarketing: Remarketing to everyone who visits your site can be wasteful and expensive since there are a lot of visitors who bounced immediately after visiting. No matter how many ads they see they have no interest. You’re better off remarketing to those […]
Zach’s Best Of 2010
My yearly best of, in no particular order: Best Books I Read in 2010 Web Analytics 2.0 – Avinash Kaushik Ignore Everybody – Hugh MacLeod Rebel without a Crew – Robert Rodriguez Switch – Chip Heath Cognitive Surplus – Clay Shirky Best Movies I Saw in 2010 District 9 Anvil: The Story of Anvil Fantastic […]
How To Determine Your AdWords Budget
Your AdWords budget is a little different then a traditional marketing budget because it changes based on your average order value and your cost per conversion. Think about it: if you got $50 for every $40 you spent, how big of a budget would you want to have? You would want to have the largest […]