Facebook has some pretty cool metrics for Pages that you can access from the insights tool. This can be navigated to by clicking Ads & Pages on the homepage’s left sidebar, then Pages on the Ads Manager left sidebar. From there, click on insights and you can export data about traffic, Likes, and interactions from […]
Quantifying Display Ads Success
Display advertising, or advertising with text ads on Google’s content network, brings with it a different mind set than paid search. Display doesn’t work very well for direct response but that doesn’t mean that it isn’t useful for something. What are some more ways to quantify the success of display ads besides conversions (which typically […]
Customer Insights From AdWords Remarketing
How much do you know about the interests of the visitors to your site? One of the cool things about doing remarketing through Google’s Display Network is that you can see the placements and impression counts on the sites that people visit after they visit your site. One quick, cool way to visualize this data […]
Basics Of SEO Infographic
Credit goes to a tweet by Avinash that made the basis of this post. #1. Your content is relevant and it’s in the user’s language but not accessible to search engines. If it’s content designed in Flash or part of an image, the spiders can’t see it. Chances are good your metadata is in bad […]
The 80/20 Rule Applied To PPC
The 80/20 rule, also knows as the Pareto Principle, means that roughly 80% of the effects come from 20% of the causes. Applied to search engine marketing, it means that roughly 80% of your revenue comes from 20% of your keywords. A lot has been said on monetizing the long tail of search which I […]
Your SEO Strategy Is Your Online Marketing Strategy
Thinking of the two as different strategies is like keeping product development and marketing in separate silos. Good marketing is when the product is the marketing. Making a crap product and then trying to position it as something very cool and needed is an expensive and uphill battle, likewise making a site and then working […]
3 Sites Designed By Someone Who Is Not A Web Designer
I think these 3 sites I made are pretty decent especially since I don’t know how to do web design. There don’t have a lot of flare but when it comes down to it, I think a small business’s site should be more functional and informational then wow you with design. All these sites are […]
What Does Web Analytics Tell You About How You Are Training Your Customers?
After reading a post by Seth Godin the other day called Train Your Customers, I asked myself, “how could you measure in web analytics the ways in which you are training your customers on your website?†So I took his list and thought up how to measure them using different metrics for each. I think […]
Good Marketing Will Cause An Identity Crisis And Then Identity Theft
When I was 19, before I left for college I worked at the Jolly Rancher factory in Wheat Ridge, Colorado (before it was closed down and shipped off to Canada) to save money for school. Like most recent high school graduates I wasn’t too motivated to do much and thought the $11.95 an hour sounded […]
The Growing Problem With Advertising Agencies
There are many people who blame doctor’s fee-for-service compensation models as one of the reasons of increasing health care costs; costs which are pushing the country towards bankruptcy. The problem is that doctors are incentivized to do more than is actually needed, since the more care they provide, the more money they get. In addition, […]