Feedback

Saw another article on Freakonomics called the Downside of Feedback that brings up an important question: feedback is important to engage an audience but at what point does the author need to stop listening and do his job as the one creating the story? All this talk about crowd-sourcing and being social and transparent to create buzz for […]

Debating the Issues

I saw this article on Freakonomics about what would happen if marijuana were decriminalized that I thought was interesting. A group of people give their opinions on the subject, some for and some against. I like these kinds of debates since I like the idea of forming my own opinions after hearing both sides of […]

Mobile Marketing

Mobile marketing will be getting more and more important as Internet connectivity become ubiquitous. Imagine being in a city and not knowing where to go get a bite to eat with friends. You pull out your hand held computer and ask it to pull all the restaurants within a 5 mile radius of where you […]

Newspapers Are Mistaken

I think it’s kind of funny how newspaper people see Google as a business model that is dependent on content taken from others including newspapers. Google doesn’t take content, its sends an audience to them. It allows people to find your article, it doesn’t take it away. Another Jeff Jarvis quote: Content is becoming a […]

Publicness and Transparency

I read Jeff Jarvis’s article in Businessweek about openess and the internet. Comcast has learned that there is a public discussion about its service happening independently and that is why it assigned staff to monitor and respond to Twitterers’ complaints. Every company alive is hiring search engine optimization experts to help them manage their public […]

Earning Media Instead of Buying Media

Whatever your business is you need to figure out a way to create content around it. No matter what the product is there has to be at least a million things around that product that people could be interested in. Blogs, flickr, twitter, and other social media serve as a medium for publishing this content […]

Little Guy Marketing

I like Seth Godin’s post on making commercials for the web where he says: The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one. The same way that there’s very little correlation between popular websites and big companies, we’ll see that the most popular […]