This is my presentation at Ignite Denver at the Irish Snug. It was fun. The screen chopped the top of my slides a little which is lame. I thought the variety of presentations were cool. I ordered the nachos but they make their nachos with potato fries and not chips, weird but still good. Tweet
Local Business SEO in Denver
With millions of blogs and websites, what can your business do to stand out? In my opinion the best strategy for local businesses in Denver to succeed in search engine rankings is to provide hyper local content. First, some stats: According to SBI + M: 54% of Americans have substituted the Internet and local search […]
SMM Helps Businesses When No One Cares
In it’s most basic terms, marketing is the act of trying to get people to care about your business. Get them to care enough and they just might buy. The problem is finding enough people to care when no one cares. Clay Shirky in Here Comes Everybody: Having a handful of people highly motivated and […]
The Effect of Online Communities and Business Success
The ability of increasing a customer’s connectivity to your business before and after they buy is a huge advantage of online marketing. In his book, The Tipping Point, Malcolm Gladwell explains the importance of a community in facilitating that connectivity: If you want to create a change in people’s belief and behavior, a change that would persist and […]
Data Driven Internet Marketing: Measuring Equals Success
You cannot manage what you cannot measure…And what gets measured gets done.†Bill Hewlett, co-founder of Hewlett Packard This quote entails the essence of data driven Internet marketing. Do you know where your customers come from, how much the average customer spends or how often your customers come back? Powerful decisions can be made from […]
How Web Analytics Will Help Your Website Grow
An excerpt from Web Analytics:An Hour A Day by Avinash Kaushik: Imagine walking into and out of a supermarket. If you did not purchase anything, the supermarket managers probably didn’t even know you were there. If you purchased something, the supermarket knows something was sold but that’s about it. Visiting a website is a radically […]
Internet Marketing vs. CPM
Internet marketing allows you to get your business in front of the people most likely to buy. Weather its through improving SEO when people search for your service or product or PPC though Google’s content network, it works better than the traditional CPM strategy. The vehicle with the lowest CPM, cost per thousand, is thought […]
Data Driven Web Site Design
Does this situation sound familiar? You’re in a meeting and your throwing around ideas about how your website should look. Your partner says, “Let’s not use drop-down menus, I hate using them and hurts the quality of the site.” Meanwhile you ‘re thinking, “I don’t mind drop-down menus. I think they’re practical.” Then you say, […]
Page Views, Hits & Visitors in Measuring Traffic
It’s easy to be overwhelmed by the data the Google Analytics provides. Here’s a look at three units to measure – hits, pages views and visitors. A “hit” DOES NOT actually refer to the number of times a user visits and/or clicks on a Web page. A “hit” refers to the user request for a […]
Keywords Determine a Customer’s Stage in the Buying Process
The key to a successful PPC campaign is determining the keywords/phrases that your target audience will search for to find you. The first step is creating a “keyword universe” Think about what words your customers use when referring to your product/service. Use a keyword tool to get a list using those initial keyword ideas. Google’s […]