Thanks to the internet, the barriers to entry have fallen. We are in a publish first and then sort-out-the-good-stuff-later environment. The gate keepers, who once had control of limited shelf space and limited TV stations, used that scarcity to their advantage by having a say in what made it through to the masses. Now bloggers […]
In online marketing, 1% makes all the difference
In Seth Godin’s book, Meatball Sundae, he describes how in just about every community, only 1 percent of the people are the givers. In Wikipedia, for example, 1 percent of the users create and edit articles. 1 percent of readers contribute comments on blogs. 1 percent of readers Digg articles. The hard part, Godin explains, […]
SMM is About Creating a Cause to Die For
I finished reading Here Comes Everybody by Clay Shirky and dug what he had to say about groups being able to form through social networks because of the new tools made available from the Internet. 3 stories: #1 The bank HSBC recruited students by promising checking accounts that carried no penalty for overdrafts. Then, HSBC […]
Integrating Online and Offline Marketing
A new report from iProspect, conducted by JupiterResearch,  says that 45% of search engine marketers do not integrate their search marketing efforts with offline channels and 24% of companies do not participate in offline marketing at all. The study finds that just over half of search engine marketers (55%) intentionally integrate their efforts with at least […]
The Slight Edge in Online Marketing
I finished the book The Slight Edge by Jeff Olson the other day. Applying it to marketing online is easy: new media and new tools online are really easy to use like setting up a Facebook page or starting a blog. And every action that is easy to do, is also easy not to do. Why […]
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