I read 35 books Best Books Countdown City World War Z The Power of the Dog 11/22/63 Best Nonfiction: Unbroken: A World War II Story of Survival, Resilience, and Redemption Turning Pro Watched 88 movies Best Movies Silver Linings Playbook Gone Baby Gone About Time The Impossible It’s A Disaster Side Effects Blood Simple Liberal […]
Diluting Facebook Newsfeed
I measure the value of any website by the quality of information that I get from it (Snapchat is by definition made up of trivial content, stuff not worth keeping around, therefor I have no interest in the medium). Facebook has also dwindled in value for me. I think there are three main trends for […]
Inverted U Curve Of Online Marketing Attribution
I recently read Malcolm Gladwell’s David and Goliath: Underdogs, Misfits, and the Art of Battling Giants where he discusses the concept of the inverted U curve which explains how having more of something can be counterproductive. I think attribution analysis in online marketing applies to the same curve. In my graph you can see that […]
Categorizing Keyword Targets Into Campaigns
There are four main categories to think about when you categorize your keywords into campaigns: retailer, manufacturer, product and category. And then there are the multiple inter combinations of those four. Prioritizing which category you should focus on depends on which category your business falls into. If you’re a brand manufacturer than the Manufacturer bucket […]
Quantifying The Necessity To Do Display Remarketing Ads
In Google Analytics under Audience > Behavior > Frequency & Recency you can find the count of visits report. Add the Built-In segment Visits with Transactions. This way you can see how many visits it takes for people to purchase. Compare year over year count of visits for purchasers. There is a good chance the […]
Product Listing Ads Targeting Strategies
Targeting at the Product ID level is the most granular but depending on how many products you have it can be unscaleable. The next best option is to use category combinations. For example: combine the brand target of Fender and the adwords_label you’ve made for acoustic guitars so that you can place a specific bid […]
Combine Site Engagement With Remarketing Lists For Search Ads
Modifying a bid for someone who not only has been to your site before but you also have an idea of their activity on your site is powerful. So a site that sells guitars can create a remarketing list for a certain brand of guitar by making a list based on any URL that contains […]
Would We Be Better Off If We Could Measure Less?
The day is coming where users online will be tracked via their phone’s geo location so that a click on an ad will be tracked all the way to the in store visit. Revenue from the store visit will be attributed to paid search ads and ROAS will plummet. Investment in paid search will go […]
Four Quadrants For A Fulfilling Life
This is my latest strategy for having a balanced and fulfilling life. I think it requires living in all four of the quadrants above. It comes down to how often, why, for whom and how much you create. I believe creation is a fundamental human need. The more you create the happier you are. What […]
The Day TV And The Internet Are One
Pontificating on what it will be like when TVs and the Internet are one in the same: In the end TVs will just be a higher fidelity outlet for all your existing content. All content will live online and you’ll choose when, where and one which device to watch it. Pick up where you left […]