One way to do this is to export your top 20 organic keywords sorted by visits from Google Analytics. Then take that list and copy it into the AdWords Keyword Tool to see what the local search volume is for each of those keywords. Then you can easily find the percent of the Local Monthly […]
Algorithm Fatigue
An algorithm is a set of instructions and multivariate calculations that learn and adapt over time. The premise for using algorithms for digital advertising are enticing because an algorithm can take in bigger data sets than any person could analyze on their own and make smart decisions based on the instructions it is given. An […]
Product Adoption Curve Marketing
Most marketing campaigns are tailored to the Innovators and Early Adopters and then prematurely abandoned. I’ve been thinking about what a long term marketing plan would look like if it were based on the diffusion of innovation bell curve. Below is a marketing plan to build a sustained campaign that meets consumers at their level […]
Omni Channel Check List
What it is that defines a retailer as an “omni-channel†retailer is a little difficult to pin down, something about web, mobile, and brick-and-mortar “integrating†into a  “seamless†customer experience. The fuzziness of the definition is what causes “omni-channel†to be such a buzzword that executive leaders, gurus and CEOs like to throw around with […]
The Key To Omni-Channel Retailing
All retailers are talking about is “omni-channel†retailing – where the “web, mobile, and brick-and-mortar integrate into a truly seamless customer experienceâ€.  Customers expect the experience to be the same and accommodating on al touch points – the site, their phone and the store. When right, customers are more satisfied (and hopefully more inclined to […]
5 Use Cases For AdWords Remarketing For Search
AdWords Remarketing for search allows you to change your bid for a keyword if the user has been to your site before. Here are some interesting tactics to utilize this new feature: Drive Incremental Sales With High ROI Its hard competing with broad keywords while maintaining your ROI goal, as a result these broad keywords […]
Online Retailers Becoming Online Agencies
For most big brands their largest distribution channel is still through retail stores (WalMart, Target, Best Buy, etc.). Once the brand sells their products to the retailer its up to the retailer to sell it through. The brands then go to work building buzz in the marketplace in hopes that they will drive people to […]
Making Online Campaigns Live Long Term
Too often marketing campaigns that brands create are too short lived online. It takes too many resources to do an initial push and drive traffic to landing pages that will just eventually be torn down. There are instances where this makes senses, like a valentines day themed promotional page but most of the time it’s […]
It’s Never Been More Important To Own Your Own Site
John Scalzi explains it so well: “So, let’s go back to 1998. You’re a new writer and you want to establish a permanent residency online. Which would be wiser: Having your own site at your own domain, or putting up a site at GeoCities? It’s 2001, same drill: Which is wiser: Having your own domain, […]
Amazon Is Quickly Becoming The Comparison Shopping Engine Leader
Amazon is huge and only getting bigger. As Amazon continues to grow it also is becoming the largest shopping engine online for advertisers. As Google remains the search engine for all information and sometimes shopping, Amazon is exclusively for shopping. It’s no surprise that advertising on Amazon is very efficient. Amazon Product Ads allow advertisers […]