I think pre-internet, most people trusted big companies more than little ones because they were bigger. If you have never heard of a company then how can you trust it? Now that any company is findable online the tables have turned. Big companies that have static brochure websites, where they have their corporate jargon and stock photos on every page leads one to think, what are they hiding? Meanwhile little companies whose websites consist of blog posts and insights into who is behind the company and what they think leads one to believe, these people are just cool normal people who do what they do well. Cool.

I want By Data Be Driven to be my personal Internet marketing consulting brand but I choose to make my site a blog that shows who I really am. I think that goes father than a lot of pages about services offered and my unique strategies of how to “effectively market your brand online using integrated search marketing to help companies get noticed, retain customers and continue growing.” If you really want to know what I can do you’ll find out from someone else other than me, so why put up the front and just be as personal as I can?

I think before long, most sites will have a blog, feeds from their interaction with others and interactive widgets/applications on their home page instead of a stock photo of a happy customer, their tag line and links to about us, services and contact. Just wait.