For retailers the omni-channel approach is to let the customer decide how they want to shop – whether it be online or in store, mobile or desktop, or any other combination – and then accommodate those preferences in the most frictionless way possible. The biggest reason an organization struggles with developing an omni-channel approach isn’t […]
Omni Channel Check List
What it is that defines a retailer as an “omni-channel†retailer is a little difficult to pin down, something about web, mobile, and brick-and-mortar “integrating†into a  “seamless†customer experience. The fuzziness of the definition is what causes “omni-channel†to be such a buzzword that executive leaders, gurus and CEOs like to throw around with […]
The Key To Omni-Channel Retailing
All retailers are talking about is “omni-channel†retailing – where the “web, mobile, and brick-and-mortar integrate into a truly seamless customer experienceâ€.  Customers expect the experience to be the same and accommodating on al touch points – the site, their phone and the store. When right, customers are more satisfied (and hopefully more inclined to […]