Optimal on-page keyword optimization means taking advantage of every posible place a chosen keyword can be used. Below is a diagram showing how this can be done to improve relevancy to search engines. Tweet
Use Remarketing For More Than Recent Site Abondoners
Remarketing is typically a strategy where recent site abadoners are targeted during a short window of time while the purchase is still top of mind. Since AdWords allows you to maintain a cookie for 540 days, its worth considering the idea of targeting past site visitors beyond the 10 to 14 day window. Traditional display […]
How To Measure Relevance In Online Marketing
Every message has an intended audience and advertising only works when the ones who see the ad are the one who were intended to. Most advertising is very irrelevant and that’s why people hate it, because it has nothing to do with them. Nobody complains about seeing relevant ads because they are helpful and add […]
Free SEO Site Audit Download
When a potential client wants to see an SEO site audit I think there are two main things they are looking for: 1. your level of competency 2. free analysis So I designed this SEO site audit to try to fill those two needs. Give them what they are looking for but not too much […]
My Top Online Marketing Posts Of 2011
Everyone else is doing it so here are the most popular posts that I wrote in 2011. Thanks for reading. 1. Conversion Funnel Web Analytics Measurement Model 2. Going Deeper With AdWords Remarketing 3. A Few Cool AdWords Automated Rules Examples 4. AdWords Account Structure Flow Chart 5. Keyword Discovery Using Google Analytics 6. Exploiting […]
Diminishing Marginal Returns Of Social Media
At the head of most social media marketing strategies is “get more fans, friends and followers.†If left unchecked, that metric for more fans, friends and followers can be a runaway train that leads to methods that are detrimental to the channel. When quantity of fans is more important than quality, it creates a path […]
The Essence Of Web Analytics
The essence of web analytics is to boil down business objectives into unique actions on a web site. Its not about amount of visits, time on site, or most visited pages. When you match a desired outcome from a web site to a business goal and then devise a strategy around getting that desired outcome […]
Content First, Product Second
Usually the product is built first and then the idea of creating content starts with a blog, Facebook page and everything else in an effort to find customers. It turns into a struggle trying to make a content creation and curation strategy. Why not come up with the content first and then build the product? […]
What Gets Measured Gets Held To A Higher Standard
As soon as a certain marketing tactic becomes more measurable it gets held to a higher standard. Most big advertisers don’t think twice when they spend millions of dollars on a TV ad because they have only fuzzy metrics to measure it against. Rarely is someone allowed to spend millions on Paid Search and not […]
Remarketing Sweet Spot
Not everyone who visits your site should be remarketed to – or at lest some users make more sense than others – and the optimal remarketing strategy should be to only market to those with the most potential to come back and convert as a result of you paying to advertise to them. Its easy […]