Landing pages are underestimated in the role they play in paid search. I think the reason is because it’s a lot easier to tweak adtext, bids and keywords than the landing page. For the query “front load stacked washer and dryer†this is the ad and landing page Sears gives me: Can you imagine walking […]
Who Is Safe From Online Price Transparency?
In a world of ultimate price transparency, where the majority of shoppers go online to research products before buying them online or off, how can a retailer online succeed? You have to compete with a myriad of competing companies online, most importantly Amazon which has a broader product assortment (thanks to their marketplace), less stock […]
Remarketing Timeline Strategy
Deciding the time frame that you use to retarget both prospects and purchasers from your website make a big difference. Visitors that leave the site without buying have the most potential for coming back and purchasing in the first 14 days (of course the tricky part is figuring our whether they would have come back […]
Content Marketing Segmentation
The traditional advertising model is to use interrupting content to capture attention, but with the saturation of advertising and increasing ability of customers to ignore it, the question now is: ‘How do you become a part of the content?’ How do you weave into someones experience in a way that adds value rather than detracting […]
Analyze Search Terms On Paid Search Landing Pages
Is the keyword you’re bidding on in AdWords a good match for the landing page you have chosen for that keyword? And if not, (after looking at low conversion rates or high bounce rates) what landing page would be better? One way to find out is to see if the visitor does an internal search […]
AdWords Account Structure Flowchart
There are endless ways to organize the structure of your AdWords account. I put together this flowchart to help get the process started. Its easy to see how complex an account can be if you sell multiple products, in multiple locations, for products that all have different uses and seasons. Tweet
The Product Is The Purpose eBook
Purpose is the most influential element in business success. I believe that the formula for business success can be found faster in injecting a business with purpose than any other way. In this eBook I explain how focusing on purpose will improve business effectiveness, employee retention, employee engagement, customer loyalty and increased sales. Download PDF […]
What Is Your Content Curation Strategy?
Content creation is an important marketing strategy for a business and so is content curation. At the Techonomy conference in Lake Tahoe, CA in August 2010 Eric Schmidt said, “Every two days now we create as much information as we did from the dawn of civilization up until  2003. That’s something like five exabytes of […]
The Most Important Metric In Facebook Insights
..is daily likes and comments, or post feedback, which are the daily number of likes and comments made on news feed stories posted by your page. The reason I think this is the most important metric is because getting more fans on Facebook is just a means to an end. On Facebook, the magic happens […]
Online Marketing Is Like Fly Fishing
This is a long analogy so bear with me. You can’t catch fish unless you put your line in the water. In the case of fly fishing, you can throw your line in the water but if the fish aren’t interested your fly will float on by. The fish don’t care if it’s a really […]