If you’re working in an environment where you have to do weekly reporting on your AdWords performance, and the reports in AdWords aren’t cutting it, you may want to invest some time into making your own PPC dashboard in Excel. Plus I think putting the data together in this way leads to insights that aren’t […]
Social Media Flow Chart: Blog vs. Facebook vs. Twitter
This flowchart is from my Social Media Strategy eBook. Getting your blog, Facebook and Twitter to work together is a challenge. I think deciding where an idea should go (and just as important, where it shouldn’t go) can be difficult. That’s why I put together this flow chart for deciding on whether your your idea […]
Job Recruiting Online Using Internet Marketing Tools
There are two types of job seekers: active and passive. An active job seeker is someone who is unemployed and is actively searching for a job, posting their resume on internet job boards, responding to available positions on Craigslist and networking with friends to find a job. A passive job seeker is currently employed. They […]
How To SEO A Contact Us Page
A lot of businesses don’t take advantage of their Contact Us page. Most Search Engine Optimization comes down to keywords in the meta title and content on the page and the typical business’s Contact Us page meta title says “Contact,” and the only content on the page is an email form, phone number and physical […]
Too Many Lists On The Internet
These are a few examples of posts including lists that took me about 5 minuets to find: “6 SEO Website Redesigns Your Developer May Not Know,” “7 Tools to Optimize the Speed of Your Website,” “Top 100 Internet Marketing Posts of 2009,” “12 Best Free Online Resources for Learning SEO,” “55 Google Website Optimizer Tips […]
Follow This QR Code To Read My Post About QR Codes
? Tweet
Metrics Determine Methods
Choose wisely the metrics that you use to define success. Pick a bad metric to measure and you’ll adopt poor methods. For example, if high average time on site or page views/visitor is the metric you choose for gauging the success of your site you may end up with a bunch of visitors who are […]
Why Doesen’t Hulu Show Ratings?
There are reports on how many videos Hulu streams but how come they don’t tell us how many views individual shows are getting? Usually TV shows are quick to point out which ones are getting the highest ratings on TVs even though the way ratings are derived is anything but exact: Nielsen is making an […]
The SEO is Overrated Debate
I read this article thats ruffled some feathers lately about how SEO is not a legitimate form of marketing and I think what the article says is mostly right. Yet there are a few things about SEO in my opinion that make it worthwhile. In the article it says, Look under the hood of any […]
Rocket Ship Marketing
I think the correct way to do marketing, or the way the current landscape demands, can be explained using a metaphor having to do with comparing advertising to a rocket ship: Whats Wrong With Big Rocket Ships (AKA Traditional Advertising): 1. Traditional rocket ships are big, complex and are explicitly designed to be controlled. These […]