Mobile marketing will be getting more and more important as Internet connectivity become ubiquitous. Imagine being in a city and not knowing where to go get a bite to eat with friends. You pull out your hand held computer and ask it to pull all the restaurants within a 5 mile radius of where you […]
Newspapers Are Mistaken
I think it’s kind of funny how newspaper people see Google as a business model that is dependent on content taken from others including newspapers. Google doesn’t take content, its sends an audience to them. It allows people to find your article, it doesn’t take it away. Another Jeff Jarvis quote: Content is becoming a […]
Publicness and Transparency
I read Jeff Jarvis’s article in Businessweek about openess and the internet. Comcast has learned that there is a public discussion about its service happening independently and that is why it assigned staff to monitor and respond to Twitterers’ complaints. Every company alive is hiring search engine optimization experts to help them manage their public […]
Twitter Hype
I’m kind of tierd of being bombarded by Twitter news. Everywhere I look another article on some new Twitter tool or How To article. From Mashable: Tweet
Earning Media Instead of Buying Media
Whatever your business is you need to figure out a way to create content around it. No matter what the product is there has to be at least a million things around that product that people could be interested in. Blogs, flickr, twitter, and other social media serve as a medium for publishing this content […]
Little Guy Marketing
I like Seth Godin’s post on making commercials for the web where he says: The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one. The same way that there’s very little correlation between popular websites and big companies, we’ll see that the most popular […]
Local Business SEO in Denver
With millions of blogs and websites, what can your business do to stand out? In my opinion the best strategy for local businesses in Denver to succeed in search engine rankings is to provide hyper local content. First, some stats: According to SBI + M: 54% of Americans have substituted the Internet and local search […]
SMM Helps Businesses When No One Cares
In it’s most basic terms, marketing is the act of trying to get people to care about your business. Get them to care enough and they just might buy. The problem is finding enough people to care when no one cares. Clay Shirky in Here Comes Everybody: Having a handful of people highly motivated and […]
The Effect of Online Communities and Business Success
The ability of increasing a customer’s connectivity to your business before and after they buy is a huge advantage of online marketing. In his book, The Tipping Point, Malcolm Gladwell explains the importance of a community in facilitating that connectivity: If you want to create a change in people’s belief and behavior, a change that would persist and […]
Data Driven Internet Marketing: Measuring Equals Success
You cannot manage what you cannot measure…And what gets measured gets done.†Bill Hewlett, co-founder of Hewlett Packard This quote entails the essence of data driven Internet marketing. Do you know where your customers come from, how much the average customer spends or how often your customers come back? Powerful decisions can be made from […]