An excerpt from Web Analytics:An Hour A Day by Avinash Kaushik: Imagine walking into and out of a supermarket. If you did not purchase anything, the supermarket managers probably didn’t even know you were there. If you purchased something, the supermarket knows something was sold but that’s about it. Visiting a website is a radically […]
Internet Marketing vs. CPM
Internet marketing allows you to get your business in front of the people most likely to buy. Weather its through improving SEO when people search for your service or product or PPC though Google’s content network, it works better than the traditional CPM strategy. The vehicle with the lowest CPM, cost per thousand, is thought […]
Data Driven Web Site Design
Does this situation sound familiar? You’re in a meeting and your throwing around ideas about how your website should look. Your partner says, “Let’s not use drop-down menus, I hate using them and hurts the quality of the site.” Meanwhile you ‘re thinking, “I don’t mind drop-down menus. I think they’re practical.” Then you say, […]
Page Views, Hits & Visitors in Measuring Traffic
It’s easy to be overwhelmed by the data the Google Analytics provides. Here’s a look at three units to measure – hits, pages views and visitors. A “hit” DOES NOT actually refer to the number of times a user visits and/or clicks on a Web page. A “hit” refers to the user request for a […]
Keywords Determine a Customer’s Stage in the Buying Process
The key to a successful PPC campaign is determining the keywords/phrases that your target audience will search for to find you. The first step is creating a “keyword universe” Think about what words your customers use when referring to your product/service. Use a keyword tool to get a list using those initial keyword ideas. Google’s […]
How To Work With the New Online Gatekeepers
Thanks to the internet, the barriers to entry have fallen. We are in a publish first and then sort-out-the-good-stuff-later environment. The gate keepers, who once had control of limited shelf space and limited TV stations, used that scarcity to their advantage by having a say in what made it through to the masses. Now bloggers […]
In online marketing, 1% makes all the difference
In Seth Godin’s book, Meatball Sundae, he describes how in just about every community, only 1 percent of the people are the givers. In Wikipedia, for example, 1 percent of the users create and edit articles. 1 percent of readers contribute comments on blogs. 1 percent of readers Digg articles. The hard part, Godin explains, […]
SMM is About Creating a Cause to Die For
I finished reading Here Comes Everybody by Clay Shirky and dug what he had to say about groups being able to form through social networks because of the new tools made available from the Internet. 3 stories: #1 The bank HSBC recruited students by promising checking accounts that carried no penalty for overdrafts. Then, HSBC […]
Integrating Online and Offline Marketing
A new report from iProspect, conducted by JupiterResearch,  says that 45% of search engine marketers do not integrate their search marketing efforts with offline channels and 24% of companies do not participate in offline marketing at all. The study finds that just over half of search engine marketers (55%) intentionally integrate their efforts with at least […]
The Slight Edge in Online Marketing
I finished the book The Slight Edge by Jeff Olson the other day. Applying it to marketing online is easy: new media and new tools online are really easy to use like setting up a Facebook page or starting a blog. And every action that is easy to do, is also easy not to do. Why […]
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