What it is that defines a retailer as an “omni-channel†retailer is a little difficult to pin down, something about web, mobile, and brick-and-mortar “integrating†into a  “seamless†customer experience. The fuzziness of the definition is what causes “omni-channel†to be such a buzzword that executive leaders, gurus and CEOs like to throw around with […]
The Key To Omni-Channel Retailing
All retailers are talking about is “omni-channel†retailing – where the “web, mobile, and brick-and-mortar integrate into a truly seamless customer experienceâ€.  Customers expect the experience to be the same and accommodating on al touch points – the site, their phone and the store. When right, customers are more satisfied (and hopefully more inclined to […]
5 Use Cases For AdWords Remarketing For Search
AdWords Remarketing for search allows you to change your bid for a keyword if the user has been to your site before. Here are some interesting tactics to utilize this new feature: Drive Incremental Sales With High ROI Its hard competing with broad keywords while maintaining your ROI goal, as a result these broad keywords […]
Online Retailers Becoming Online Agencies
For most big brands their largest distribution channel is still through retail stores (WalMart, Target, Best Buy, etc.). Once the brand sells their products to the retailer its up to the retailer to sell it through. The brands then go to work building buzz in the marketplace in hopes that they will drive people to […]
Making Online Campaigns Live Long Term
Too often marketing campaigns that brands create are too short lived online. It takes too many resources to do an initial push and drive traffic to landing pages that will just eventually be torn down. There are instances where this makes senses, like a valentines day themed promotional page but most of the time it’s […]
It’s Never Been More Important To Own Your Own Site
John Scalzi explains it so well: “So, let’s go back to 1998. You’re a new writer and you want to establish a permanent residency online. Which would be wiser: Having your own site at your own domain, or putting up a site at GeoCities? It’s 2001, same drill: Which is wiser: Having your own domain, […]
Amazon Is Quickly Becoming The Comparison Shopping Engine Leader
Amazon is huge and only getting bigger. As Amazon continues to grow it also is becoming the largest shopping engine online for advertisers. As Google remains the search engine for all information and sometimes shopping, Amazon is exclusively for shopping. It’s no surprise that advertising on Amazon is very efficient. Amazon Product Ads allow advertisers […]
Keyword Match Type Parity
Using broad match as your keyword discovery tool will help you expand the keywords in your account and once you have found good performing keywords its smart to add them as phrase and exact match too. With the same keyword on broad, phrase and exact match, results can be segmented based on match type and […]
Paid Search Device Targeted Keyword Parity Using VLOOKUP
It’s smart to build out separate campaigns targeted to mobile and tablet devices exclusively, as this can lead to much higher efficiency, but the problem is keeping all of these duplicate campaigns up to date with your desktop campaigns. You may add new keywords that perform well on desktop but neglect to add them to […]
False Proxies In Online Marketing
Seth Godin wrote a post explaining: “Sometimes, we can’t measure what we need, so we invent a proxy, something that’s much easier to measure and stands in as an approximation…You’ve already guessed the problem. Once you find the simple proxy and decide to make it go up, there are lots of available tactics that have […]