There are those who say that say SEO is a con and those that defend it saying it helps many, many people. I think the debate is summed up well with the following analogy. Just replace ‘oil change’ with ‘SEO’ and ‘your car’ with ‘your website’: I pay to have the oil changed on my […]

Generally, SEO is simple, but not easy. The majority of it is common sense stuff. You can learn the lion’s share of SEO tactics directly from Google here. But, SEO is not necessarily common sense to the average non-tech savvy business owner and unfortunately SEO is often sold as something only experts with very technical […]

One way to do this is to export your top 20 organic keywords sorted by visits from Google Analytics. Then take that list and copy it into the AdWords Keyword Tool to see what the local search volume is for each of those keywords. Then you can easily find the percent of the Local Monthly […]

You’ve researched the keywords you want to optimize your site for and now you need to decide which keywords will go towards which pages of your site. You should optimize a single page for only one main keyword. I think it’s easiest to organize keywords into three categories: Brand, Category and Product. See the breakout […]

Product detail pages tend to naturally have good content for search engines to index because they have lots of text in the form of product descriptions. The challenge is having the same quality content on all pages of the site, specifically category pages and home pages. Most homepages have a lot of graphics and buttons, […]

This seems overly simplistic but too often people employ SEO tactics to rank for keywords that aren’t very related to their business. So the first step is to define why your website exists in fifteen words or less. Complete this statement: “When its all said and done the only purpose of my website is to […]

Optimal on-page keyword optimization means taking advantage of every posible place a chosen keyword can be used. Below is a diagram showing how this can be done to improve relevancy to search engines. Tweet

When a potential client wants to see an SEO site audit I think there are two main things they are looking for: 1. your level of competency 2. free analysis So I designed this SEO site audit to try to fill those two needs. Give them what they are looking for but not too much […]