I think there is a lot to be said about having a marketing strategy to create content/earn attention as opposed to buying media/buying attention. I’ve gotten used to most advertisements being  avoidable if I don’t want to pay attention to them, so when there are ads that I can’t avoid, like video pre-rolls or in shows on Hulu, I find that I have half the amount of patience with them and dislike the companies more as a result. Don’t try to force me to watch something I don’t want, which to me, does more harm than good. This is a good video below explaining the idea. From the video: “how can I help you accomplish the task you are looking  to accomplish versus interrupting you and distracting you from that task?”