When a potential client wants to see an SEO site audit I think there are two main things they are looking for: 1. your level of competency 2. free analysis

So I designed this SEO site audit to try to fill those two needs. Give them what they are looking for but not too much to where you audit your way out of a job. The first section of my site audit is all the on page stuff. I like the colored score in the right column which gives the appearance of urgency to certain aspects of the site and also creates a natural list of priorities for capturing the low hanging fruit first. I use the Google keyword tool to pull a list of relevant keywords. I then use the google site: operator and keyword search (as in site:example.com “keyword”) to see how many times a site uses a keyword.