This isn’t the most reliable way to calculate your current organic click through rate, but what I did was use the Google Keyword Tool to see how many local monthly searches my keyword has. Then I took that same keyword in Google Analytics to see how many organic visits from Google it gets. The result looks like this:

My example shows a bad looking downward trend. Ideas to get click through rate to improve all include getting your page to stand out more in the search results. A few ideas to do that are: including a call to action in the title tag (like I saw with this site that showed up for the keyword tshirt – Free Shipping!),

using capital letters at the beginning of each word and writing an engaging page description. Ideally you could make these changes and then re-run the report above and see an improvement in click through rate.