If you post in your blog and comment on a couple other blogs today will your Business change? Probably not. If you don’t do those things will your business fall apart? of course not. No success is immediate and no failure is instantaneous.

We live in a results focused world. With the flip of a switch or click of a button we want to see results. But the real definition of success is: the progressive realization of a worthy ideal.

Seth has commented on this many times:

The irony of the web is that the tactics work really quickly. You friend someone on Facebook and two minutes later, they friend you back. Bang. But the strategy still takes forever. The strategy is the hard part, not the tactics.

I discovered a lucky secret the hard way about thirty years ago: you can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win.It still takes ten years to become a success, web or no web. The frustrating part is that you see your tactics fail right away. The good news is that over time, you get the satisfaction of watching those tactics succeed right away.

It’s more like 35 semi-fell swoops that do the trick. And deep down, we realize that. But, now that we’ve said it out loud, now that you acknowledge that you’re going to need 35 web visits or permission-based emails or 35 different conference appearances or 35 blog posts or whatever, drip, drip, drip… if you know that you need 35, not one, how would write/appear/act differently?