In a world of ultimate price transparency, where the majority of shoppers go online to research products before buying them online or off, how can a retailer online succeed? You have to compete with a myriad of competing companies online, most importantly Amazon which has a broader product assortment (thanks to their marketplace), less stock […]

Content creation is an important marketing strategy for a business and so is content curation. At the Techonomy conference in Lake Tahoe, CA in August 2010 Eric Schmidt said, “Every two days now we create as much information as we did from the dawn of civilization up until  2003. That’s something like five exabytes of […]

This is a long analogy so bear with me. You can’t catch fish unless you put your line in the water. In the case of fly fishing, you can throw your line in the water but if the fish aren’t interested your fly will float on by. The fish don’t care if it’s a really […]

Instead of asking, “what is your marketing strategy?”, I think the more important question is, “what is your content creation strategy?” Churning out fresh content is the essence of SEO, fuels your Facebook fans and Twitter followers, adds credibility and trust to your brand, helps customers down the conversion funnel, holds the customer’s attention and […]

There is a surge of deal sites on the internet and I don’t think it’s a good thing for businesses. Groupon, LivingSocial, Facebook Deals, Google Offers, Woot, Gilt Group and on and on, all get too much credit for the services they provide: It’s not that hard to give stuff away for cheap on the […]

Here are a few ideas on getting the most out of Google Adword’s remarketing: Remarketing to everyone who visits your site can be wasteful and expensive since there are a lot of visitors who bounced immediately after visiting. No matter how many ads they see they have no interest. You’re better off remarketing to those […]