Thinking of the two as different strategies is like keeping product development and marketing in separate silos. Good marketing is when the product is the marketing. Making a crap product and then trying to position it as something very cool and needed is an expensive and uphill battle, likewise making a site and then working […]
The Old Spice Videos & Rocket Ship Marketing
I dig the 100+ Old Spice Man videos made by marketing agency Wieden + Kennedy, targeted towards individual social media people. They fit pretty close to what I imagine that future of advertising online will be like – I wrote about it previously in my post Rocket Ship Marketing. You can read that post for […]
Web Analytics Framework Example
Inspired by Avinash’s last post onĂ‚Â ensuring a clear line of site with web metrics, I took a stab at creating a web analytics framework for a medium sized eCommerce site. This theoretical site is using the following marketing channels: paid search (brand and non-brand keywords), comparison shopping engines, affiliates, email, display advertising and social media […]
Rocket Ship Marketing
I think the correct way to do marketing, or the way the current landscape demands, can be explained using a metaphor having to do with comparing advertising to a rocket ship: Whats Wrong With Big Rocket Ships (AKA Traditional Advertising): 1. Traditional rocket ships are big, complex and are explicitly designed to be controlled. These […]
Improving Grocery Stores With Data
The app Shopsavvy for the Android and Redlaser for the iPhone are pretty sweet. With the iPhone 3GS you can use its video camera to capture a barcode, then the app shows you price comparisons for that product online as well as comparing the price to other stores near you. This makes me think of […]
The Former Audience Are Now Particiapants
Great talk at TED by Clay Shirky: In a world where media is global, social, ubiquitous and cheap – in a world where the former audience are increasingly full participants – in that world, media is less and less about crafting a single message to be consumed by individuals, and is more often a way […]
Business Websites Will Change
I think pre-internet, most people trusted big companies more than little ones because they were bigger. If you have never heard of a company then how can you trust it? Now that any company is findable online the tables have turned. Big companies that have static brochure websites, where they have their corporate jargon and […]
Super Crunchers
I finished reading the book Super Crunchers by Ian Ayres. I thought it was good. I liked his explanation of randomized a/b or multi variant testing done online and off. He explains that randomly dividing prospects into two groups and seeing which approach has the highest rate is one of the most powerful super crunching […]
Social Media Marketing comes down to 2 things
I finished reading the book World Wide Rave by David Meerman Scott. I thought it was OK. I’ll explain the problem with these kinds of books at the end. While I was reading it I came to the conclusion that success at social media marketing and having your business idea spread virally comes down to […]
Publicness and Transparency
I read Jeff Jarvis’s article in Businessweek about openess and the internet. Comcast has learned that there is a public discussion about its service happening independently and that is why it assigned staff to monitor and respond to Twitterers’ complaints. Every company alive is hiring search engine optimization experts to help them manage their public […]