By Data Be Driven > Web Analytics

Looking for web analytics help in Denver? Website analytics allow you to measure the performance of your search engine marketing campaigns and your website.  Really, in my opinion, web analytics is the most crucial and overlooked aspect of internet marketing. This is what makes online marketing so powerful! Web analytics allows you to understand what keywords visitors are using to find your website, how your visitors are behaving once they get to your website, and which keywords and campaigns are most effective in generating new sales and leads.

You no longer have to be left in the dark as to weather or not your marketing dollars are working.

By understanding what your visitors are doing on your website, you are able to make adjustments that improve results. The more efficiently your website converts visitors into paying customers, the more effective and profitable your search engine marketing program will be.

Installing the tracking code onto your site is the easy part. Once set up, it’s understanding the wealth of data and acting on it. I can make specific recommendations for improvements to your website and your search engine marketing campaigns.

For more information read articles I’ve written on web analytics here.